Synexus extends patient outreach through GP sales force

03 Feb 2009

Synexus has extended its ability to find more patients to take part in clinical trials in the UK through the launch of a GP practice sales force.

The sales force, initially comprising five clinical trial experts, will call on GPs surrounding the seven Synexus clinical sites in the UK. GPs are keen to be involved with clinical trials but lack the time and increasingly the specialised equipment now required in many trials. This partnership with Synexus allows them to become involved in the latest treatments whilst not compromising on their service to their own patients.

Synexus, who is a world leader in the recruitment of patients into clinical trials at its own research centres in Europe, Africa and Asia, is looking at rolling this out across its sites in Europe.

Synexus who recently found more than three thousand patients for a single study is developing a range of sophisticated tools to talk to patients about taking part in clinical trials.

Michael Fort, Chief Executive of Synexus, explains "The Synexus model of having our own clinical sites which are staffed by full time trained investigators has led to a huge demand for our services from pharma, bios and CROs. This new development of extending our outreach to GPs through this partnership agreement is just one of several new initiatives we are putting in place to reach patients".

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